Understanding Brand Strategies

Hello and Welcome!

 

We are a group of students from the International Marketing & Business Development Master from Skema Business School.

 

We all keep pets for a long time and are all interested in the pet food industry, so we decide to create this blog in order to understand the brand image strategy of three brands : Royal Canin, Whiskas and Orijen with a focus on pet food. Through weekly articles, we will try to decry, analyze and better understand their positioning in the pet food industry.

 

Enjoy the reading!