“Pets understand humans better than humans do.”

---Ruchi Prabhu

Nov 30, 20202 min read

Orijen - Workspace Experience and Management Style

ORIJEN have an integrated production chain. The research and innovation team of the Orijen company works with a group of animal...

Nov 28, 20204 min read

Emotional Branding - Royal Canin comforts customers with practical actions

Emotional branding can establish loyalty among the users. Consumers can have highly emotional reactions not just to big brands, but even...

Nov 25, 20203 min read

Experience Economy - Pet Food

Understanding and adapting to the era of experience economy Once upon a time, it was the development of a commodity-based industrial...