“Pets understand humans better than humans do.”

---Ruchi Prabhu

Among the three pet food brands, Royal, Whiskas and Orijen, they set different goals, marketing strategy and styles. Both Royal and...

Nov 30, 20202 min read

What can we say about the objectives and the core values of those brands? Royal Canin “Health is our obsession.” “Cats and dogs first.”...

Nov 21, 20202 min read

The pet industry has a history of more than 100 years in developed countries, mainly including pet breeding, pet commodities, pet...

Nov 18, 20203 min read