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A better understanding of three brands - Royal Canin, Orijen and Whiskas

What can we say about the objectives and the core values of those brands?


Royal Canin


“Health is our obsession.” “Cats and dogs first.”

ROYAL’S AMBITIONS--

  • Healthy planet - reducing our environmental impacts in line with what science says is necessary to keep the planet healthy.

  • Thriving people - meaningfully improve the working lives of the people in our value chain to enable them to thrive.

  • Nourishing wellbeing - advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.

The brand’s belief that pets make our world better inspires and gives life to our purpose of making A BETTER WORLD FOR PETS.

Orijen


“World’s best pet food.”

Before jumping into an overview of Orijen dog food, you need to understand what to look for.


To choose the right dog food for your pet, you must look at a range of key considerations. These include the following:

  • Nutritional content

  • Guaranteed analysis-With the GA, you can compare the protein, fiber, fat, and moisture found in the dog food

  • Ingredients

  • Company reputation

  • Customer reviews

  • Price and value

Now that you’re familiar with some dog food basics, let’s see how Orijen dog food measures up. It’s a very popular dry, grain-free canine food. Unlike competitor products, Orijen is made with a much higher percentage of protein. Manufacturer Champion Pet foods highlights Orijen’s fresh ingredients. The focus is on your dog’s natural and evolutionary dietary requirements.


Whiskas

“Caring for your cat.” “Cat’s Pass To Taste Destination.”

The makers of WHISKAS pride themselves on producing food that give cat owners the reassurance they are feeding their cat a healthy and tasty diet.


WHISKAS know and understand how much people love their cats – they feel the same.


WHISKAS believe the best way to help owners provide that care is through understanding a cat’s most natural instincts. These natural instincts can be seen in pets’ often mysterious and intriguing behaviour and it is through studying this behaviour that WHISKAS have developed a better understanding of our feline friends than anyone else, so that WHISKAS can help owners provide the very best care to their cats.


Whatever stage in life your cat is at, Whiskas have loads of tips to help keep them healthy and happy.










By GUI Ming


Sources:

https://www.royalcanin.com/uk

https://www.whiskas.com/Home/Faqs/Index

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Hi, thanks for stopping by!

Hello and welcome!

We are a group of International Marketing and Business Management in Skema Business School. And we are 3 pet lovers. We all keep pets for a long time and are all interested in pet food industry.

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