All in all - Royal Canin, Whiskas and Orijen
Among the three pet food brands, Royal, Whiskas and Orijen, they set different goals, marketing strategy and styles.
Both Royal and Whiskas are owned by Mars group, but Royal pet food has more classification. So it accounts for a large proportion of the pet food market, in advertising can grasp the psychology of users, and the price is in the middle, thus it can always ensure that a large number of consumers insist on buying. However, the deficiency lies in the oil content of the royal pet food is big, easy to plug the pores of the pet, let the pet is not easy to digest food.
Whiskas as the early cat food production enterprise MARS group, can be said to be the industry's leading standard setters. And it has the absolute price advantage, in the cat grain brand economy benefits. The biggest features of Whiskas and the other two brands are its unique price strategy and it focus on the production of cat food, with no dog food.
Orijen focus on natural pet food. There is an interesting point that Orijen is the only one of the three brands that doesn't produce cans. It has to do with their idea of production and it can guarantee the quality is very high quality. The deficiency lies in the price is a little higher. There are only three flavors of cat food and seven flavors of dog food, and the meat content is large, so it is not suitable for some pets that need to control their weight.
In fact, pet food is the least profitable of all pet products, but it is also the most important. As more and more people keep pets in China, people's requirements for pet food have also increased. So there's a lot of room for growth in the pet food market.
All in all, there is no doubt that these three brands are very popular, trustworthy and safety pet food brands. And we found that the offline experience of pet food is not as rich as online, and perhaps this will be one of the breakthrough points in the pet economy in the future.
By CHEN Tian
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